Push Notification for user engagement and retention

Objective: The document aims to provide knowledge to the customer (Hotel/ Restaurants) when and how frequent notification will be sent to the guests so that the guest are engaged all the time say – pre check-in, during stay and post stay.

Summary: The document will give a breakdown the push notification that will be sent to the guests at pre check-in, during stay and post stay.

A. Email

1. For hotels, if check-out date is captured, once guest leaves the hotel, send feedback email to the guest for their stay.
2. Any new promotions of the hotel and send email campaign to the old guests (Schedule 2 times in a month) Refer: http://support.sanarp.com/article/marketing-email-campagin/
3. Any new promotions of the restaurant (such as weekend special menu/ deal of the day/ offers or promotions/ popular dishes ) and send email campaign to the old guests/ customers (Schedule every thursday for a week) Refer: http://support.sanarp.com/article/marketing-email-campagin/

B. SMS (if integrated)

1. Hotel
   1. Pre check-in: Send the hotel guest link 1 day before the actual check-in date (if guest phone number is captured while booking the room).
   2. Send promotions/ special deals/ festival offers – broadcast to the old guests to welcome back – 1 time in a month
2. Restaurant – Send weekend promotions/ Special menu of the day/ festival offers – broadcast to the old guests to welcome back – 2 time in a month

C. WhatsApp Msg (if integrated) 

1. Hotel
   1. Pre check-in: Send the hotel guest link 1 day before the actual check-in date (if guest phone number is captured while booking the room).
   2. Send promotions/ special deals/ festival offers – broadcast to the old guests to welcome back – 1 time in a month
2. Restaurant – Send weekend promotions/ Special menu of the day/ festival offers – broadcast to the old guests to welcome back – 2 time in a month

D. Pop-up Notification

1. Hotel – After guest check-in
   1. Welcome notification with the hotel link sent to the guest to order services
   2. Request services, housekeeping request/feedback , Request room amenities – hours after check-in
   3. Retail product promotions – reminder to check-out products – souvenirs, offers, gifts, etc – 5 hours before check-out/ 12 hours after check-in (in case check-out date cannot be captured) 
   4. F&B reminder for breakfast, Lunch, Snacks, dinner – 1 time in a day for Morning, Afternoon, Evening, Night
   5. F&B special deals  – Special menu of the day/ deal of the day/ offers or promotions/ popular dishes 
2. Restaurant – F&B
   1. F&B special deals  – Special menu of the day/ deal of the day/ offers or promotions/ popular dishes – 3 times in a day – Lunch, snacks and dinner.
   2. F&B – vblogs/reels for food related. 2 times in month – every tues of 2nd and 4th week

E. Daily Push notification to Guest – Good morning wishes, weather information

F. Events, Tours Broadcast

1. Broadcast for any events, tours or festivals in the city – every Friday in a week
2. For any interesting news for the city/ town/ hotel/ restaurant – every sunday (1 time in a week)